Awarness campaign on social networks about breast density, an important risk factor that makes diagnosis difficult and increases the possibility of having breast cancer. To introduce this new conversation in social networks, under the slogan, Density matters, we articulated a campaign with the collaboration of Moderna de Pueblo, the popular illustrator. Through a series of vignettes and stories, we made a call to women to get to know their breasts from the inside, as well as the need for more frequent and different periodic check-ups, in case of having dense breasts.
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